Vice President Casino Marketing- Caesars Atlantic City

Job Summary

This executive leadership role drives the strategic vision and financial performance of Player Development and Customer Development for one of Atlantic City’s most highly invested, upscale resort destinations. Partnering closely with Executive Leadership and Marketing, this position is responsible for delivering world-class VIP programs, accelerating profitable growth, and elevating the guest experience across all premium segments. The role blends data-driven strategy with hands-on relationship leadership, ensuring regulatory excellence, exceptional service standards, and sustained loyalty among the property’s most valuable players.

Key Job Functions

• Serve as the senior leader for Player Development and Customer Development, accountable for overall department performance, revenue growth, and service excellence.

• Design and execute premium player marketing strategies that expand market share, increase profitability, and fully comply with all gaming regulations.

• Own the full financial lifecycle including budget development, annual planning, monthly forecasting, expense management, and incremental revenue tracking.

• Build innovative VIP loyalty programs that deepen engagement with high-worth and high-potential players.

• Lead performance management for hosts and development teams through consistent reporting, coaching, and accountability frameworks.

• Cultivate and sustain elite player relationships through direct engagement, personalized experiences, and high-touch service delivery.

• Align cross-functional partners across hotel, casino, entertainment, and marketing to achieve shared financial and guest satisfaction objectives.

• Measure and enhance customer service through structured feedback, data analysis, and direct guest interaction.

• Analyze operating metrics, cost structures, and forecast data to ensure progress toward strategic and financial goals.

• Drive repeat visitation and brand loyalty through continuous monitoring of luxury product offerings and service standards.

• Actively identify, pursue, and convert new VIP acquisition opportunities while maintaining strong existing player relationships.

• Maintain deep competitive intelligence and adjust strategy based on market conditions and competitor performance.

• Lead operational transformation by continuously improving policies, procedures, and program ROI.

• Foster strong collaboration with all operating departments to ensure flawless execution of VIP events and experiences.

• Demonstrate decisive leadership in conflict resolution, performance management, and cross-departmental problem solving.

• Lead talent development across the organization including hiring, training, performance assessment, and succession planning.

• Ensure full compliance with New Jersey gaming regulations, internal policies, and all corporate standards.

• Serve as a designated Atlantic City Operations leader for cross-property marketing initiatives.

• Act as a visible champion of ethics, regulatory excellence, and responsible gaming across all programs.

• Identify compliance risks and proactively implement mitigation strategies.

• Build and sustain a culture of honesty, accountability, and regulatory integrity where employees feel empowered to speak up.

Education & Experience

• Bachelor’s degree preferred.

• Minimum 10 years of progressive gaming industry leadership experience, including executive oversight of host teams, consumer promotions, casino services, entertainment, and transportation programs.

• Proven success leading complex operations within large, multi-unit organizations.

• Previous resort or luxury hotel experience strongly preferred.

Qualifications

• Advanced understanding of P&L management, forecasting, and budget controls.

• Executive-level communication, leadership, and organizational capability.

• Demonstrated ability to motivate high-performance teams in fast-paced environments.

• Strong judgment under pressure in regulated, guest-facing operations.

• Uncompromising commitment to integrity, compliance, and ethical leadership.

Disclaimer
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments). 

The salary range for this position is $135,000.00 - $165,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.