Vice President, Brand Strategy and Marketing - Caesars Digital

Caesars Entertainment is the global leader in gaming and hospitality, home to legendary destinations including Caesars Palace®, Harrah’s®, Horseshoe®, the all‑new Caesars Republic Lake Tahoe®, and the soon‑to‑open Vanderpump Hotel®. We also power some of the industry’s most dynamic digital experiences including Caesars Palace Online Casino®, Caesars Sportsbook®.  These brands are tied together through Caesars Rewards®, the most celebrated loyalty program in gaming.

After years of significant investment transforming both our retail and digital properties, we’re entering a bold new era, one where our brands become stronger, clearer, more beloved, and more culturally resonant than ever.

We’re looking for a visionary VP of Brand Strategy & Marketing to steward a portfolio of digital brands, elevate their meaning, and create work that connects with our customers, shapes culture, and drives measurable, business impact.

If you thrive at the intersection of creativity, brand strategy, and commercial performance-this is your stage.

Lead & Elevate an Iconic Brand Portfolio

• Oversee a collection of digital-first brands-Caesars Sportsbook®, Caesars Palace Online Casino®, William Hill®, World Series of Poker®, Horseshoe Online Casino®, and Tropicana Online®.  You will define not only how we show up in market, but why each brand matters.
• Build and maintain clear brand foundations: positioning, visual identity, voice, and enduring creative platforms.

Create Breakthrough Brand Strategy

• Translate business strategy into culturally relevant, insight-led marketing initiatives that drive affinity, engagement, and commercial results.
• Build annual strategic marketing plans in partnership with business and creative leaders.

Champion Insight & Creativity

• Develop sharp, insight-driven briefs that clearly articulate the challenge and spark world-class creative thinking.
• Lead internal teams and agencies to deliver powerful, full funnel content across paid, owned, and earned channels.
• Ensure the brand’s ethos is consistently expressed across every guest touchpoint.

Inspire High-Performing Teams

• Guide creatives and producers to think boldly and move with speed while reinforcing excellence, collaboration, and accountability.
• Provide clear, inspiring feedback that strengthens the work and elevates the craft.

Drive Cohesive Go‑to‑Market Execution

• Partner closely with cross-functional stakeholders to ensure unified storytelling across all consumer touch points.
• Collaborate with Acquisition, Retention, and Loyalty teams to unify brand narrative across every stage of the customer journey, ensuring our brands show up powerfully and cohesively in marketing tactics, CRM communications, and on-property experiences.

Maximize Cultural Moments

• Turn major cultural and brand-owned moments-sports, entertainment, partnerships, and product debuts-into opportunities for breakthrough storytelling and commercial success.

Shape High-Impact Collaborations

• Create partnerships with tastemakers, entertainers, athletes, and creators who can amplify relevance and expand reach.

• 10+ years of senior marketing leadership with a track record of revitalizing heritage brands and building culture-driving campaigns, activations, and partnerships.
• A portfolio demonstrating exceptional strategic thinking and creative excellence.
• Proven ability to translate consumer insights into compelling opportunities and inspiring briefs.
• A natural storyteller who communicates ideas with clarity, precision, and energy.
• A leader who elevates creative work through thoughtful, motivating feedback.
• Ability to operate seamlessly between high-level brand vision and hands-on execution.
• A balanced, open, and analytical mindset-you connect business, product, and brand strategy to generate true insight.
• Strong influence and alignment-building skills across a matrixed organization.
• Demonstrated experience mentoring, developing, and inspiring multi-disciplinary teams.
• A builder’s mentality-improving processes, elevating standards, and creating systems that unlock great work at scale.
• A steady, optimistic, collaborative approach, especially in high-velocity environments.
• This is a remote position with occasional travel to our business hubs in Las Vegas, Nevada and the New York metropolitan area as well as creative shoot locations.

The salary range for this position is $200,000.00 - $225,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.