Senior Product Director, MarTech

Our Sr. Product Directors obsess over their customers and pride themselves on developing features their customers love. They track the behaviors and outcomes of every feature they launch, only to keep improving the journey with each release. They listen to customers, their teams, stakeholders, SMEs across the empire while always considering the overall strategy of Caesars when they are creating, prioritizing, and sometimes negotiating items their team’s backlogs and roadmaps. Sr. Product Directors are natural leaders who inspire and deliver.

We’re seeking a strategic, data driven Sr. Product Director to lead our Marketing Technology (Martech) capabilities. You will define the product vision and roadmap for the platforms, tools, and integrations that power personalized marketing, customer lifecycle automation, segmentation, campaign orchestration, real-time decisioning, and measurement.

You will own the end-to-end MarTech stack and enable Marketing, Growth, CRM, Data, and Engineering teams to deliver targeted, timely, and impactful customer experiences at scale. This role requires a deep understanding of marketing operations, customer data, activation pipelines, and highly regulated environments. Your passion inspires those around you to come together and create experiences which delight our customers.

You’ll define the product strategy and roadmap, lead a team of Product Managers, and drive measurable impact across growth, trust, and operational efficiency. This position sits at the intersection of Marketing, Growth, Data Science, CRM, Analytics, Compliance, and Engineering.

• Lead the product strategy and roadmap for all platforms, vendors, workflows, and journeys across out entire MarTech stack
• Your ownership, vision, and ability to deliver will directly impact several KPIs such as:
  • Marketing campaign efficiency & ROI
  • Personalization engagement metrics
  • Customer activation & retention
  • Cross channel messaging performance (email/SMS/push/in app)
  • CDP data completeness & quality
  • Time to market for campaigns and experimentation
  • Operational efficiency for marketing teams (automation, self-service capabilities)
  • NPS/CSAT for customer messaging experiences
• Build a collaborative team culture that encourages open communication, innovation and career growth while holding Product Managers accountable and striving for excellence
• Champion a customer first, research driven culture where your passion of responding to customers ever evolving behaviors is second nature
• Expertise in customer data activation and segmentation tooling facilitates in automating and optimizing campaign orchestration and personalization
• Translate customer research and market insights into clear priorities and scalable solutions
• Build, monitor and communicate results of real-time visibility into funnel health and account outcomes (dashboards, leading indicators, anomaly detection, alerting), while also creating self-service dashboards for teams equally passionate about our customers
• Communicate clear, data backed recommendations and tradeoffs to senior leadership

• 8+ years in years developing successful digital products, including 3+ years managing Product Managers
• Experience designing, launching and optimizing large scale and complex Martech ecosystems, CRM platforms, CDPs, ESPs, and customer data infrastructure
• Expertise in creating and maintaining roadmaps, while also training direct reports on best practices
• Ability to write descriptive narratives which demonstrate your knowledge of the problem, strategies, risks, and data which helped formulate the proposed solution or feature
• Proven ownership of customer lifecycle, segmentation, or personalization products
• Proven ability to engage Data Scientists and ML teams on predictive or automated capabilities
• Experience in Agile software product delivery, preferably in a scrum setting using Jira  
• Expertise in funnel analytics, experimentation, and data-driven product development
• Executive level communication and storytelling to offer effective updates and streamline communication to a broad audience

ADDITIONAL REQUIREMENTS

• Experience with vendor orchestration, model monitoring, and risk decisioning platforms
• Background building platform capabilities (rules engines, feature stores, experimentation frameworks)
• Find complex problems with numerous restraints exciting; and not daunting
• Enjoy learning new skills and are passionate about new developments in technology 
• You are highly motivated individual, who wants to work with the best and be the best 
• Ability to build trusting relationships with peers, teams, and leaders
• Ability to lead through influence, inspiration, experience, and collaboration
• You inspire teams to come together and build best in class B2C products 

The salary range for this position is $150,000.00 - $200,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.