Description

The Director, Lifecycle Marketing – Sports is a data-driven and results oriented marketing expert who will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital – Sportsbook. You will lead and guide our lifecycles marketing team across each player’s lifecycle for our online Sports business. Your expertise in digital marketing channels, like Email, Push, SMS, and In-app, will define the vision and execution of your industry leading automated campaign strategy. You will work closely with Marketing, Product, Data, and Brand to drive growth cross-functionally.

Responsibilities

Develop the end-to-end lifecycle marketing strategy across Caesars Sportsbook onboarding, acquisition, retention, and cross-sell.
Manage and mentor the new Lifecycles team members fostering an environment featuring advanced automated campaigns, high performance, and accountability.
Monitor and oversee all of Caesars Sportsbook lifecycle campaigns while continuously optimizing the strategy and performance
Advance our digital marketing campaigns strategy while collaborating with the Sportsbook marketing teams and our MarTech partners, Optimove.
Develop personalized marketing strategies with automated campaigns designed to effectively engage players effectively within their lifecycle stage
Originate and optimize a test and experimentation workflow across each of the marketing channels to continuously improve campaign performance and KPIs
Collaborate with cross-functional teams across Caesars Sportsbook to effectively communicate upcoming calendar events, product releases, and important communications

Qualifications

5+ years of lifecycle marketing management experience; deep understanding of data and how it relates to marketing KPIs
Strong MarTech and CRM fluency in campaign execution and workflows; preferably in Optimove
Detail oriented professional with experience building lifecycle marketing strategies using data
Bachelor’s degree required, concentration in Marketing preferred.
Strong communication, leadership, and strategic thinking skills.
Cross-functional collaborative team player with strong marketing team management skills.
Prior experience in iGaming, hospitality, or marketing agencies strongly preferred.
Professional appearance and ability to foster positive relationships across teams.

ADDITIONAL REQUIREMENTS

Must be able to quickly assimilate data and communicate corporate information to key external and internal (employee) audiences.
Must have the ability to deal effectively with executive clients (internal and external).
Must be able to maneuver throughout all areas of the casino.
Must be able to lift up to 10 pounds and carry up to 5 pounds.
Must be able to bend, reach, kneel, twist, and grip items while working at the assigned desk area.
Must have the manual dexterity and coordination to operate office equipment, including a 10-key adding machine, PC computers, fax machine, and photocopier.
Must be able to work at a fast pace and in stressful situations.
Must be able to read, write, speak, and understand English.
Must be able to respond to visual and aural cues.

The salary range for this position is $96,400.00 - $154,770.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.

Director of Lifecycle Marketing- Sports

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